"The QB Who Cried Wolf" is a forthcoming Children's book to be written by
Brett Favre and adapted from the classic Aesop fable, "The Boy Who Cried Wolf."

The protagonist of the adapted fable is a ambivalent NFL Quarterback who entertains
himself by repeatedly calling out "I retire!"

The phrase "Favre Retires" has quickly become somewhat of a figure of speech,
meaning that one who repeatedly declares his retirement doesn't really mean it and
only wants to stick it to his former team.